We and AI

Increasing public awareness of the benefits and impacts of AI


Pepper: The friendly face of artificial intelligence (Photo by Alex Knight on Unsplash)

The Brief

Our Approach

DISCOVER: Understanding the user, competitive market and problem space

Kicking off the research process

What do the competitors offer?

Direct Competitors Feature Analysis
Indirect Competitors Feature Analysis

Do people care about AI issues?

DEFINE: Identifying a persona, their problem and possible solutions

Hello Paul, tell me a bit about yourself!

Paul’s Experience Map
Paul’s Empathy Map

Paul has a problem…

Paul’s Outcome Statement and Storyboard
Paul’s User Flow

So, how could the flow work on the existing site?

Proposed Application Map with the two new menu entries

So, How Might We solve this problem?

The Design Studio ideas, sketching and dot votes
Design Studio: Key Insights and Concepts

What should we focus on? Let’s prioritise!

Feature Prioritisation Quadrant: The features considered for this phase are in bold

DEVELOP: Ideating from potential solutions

The first ideas: Sketching with pen and paper

Initial team sketches following Design Studio for the ‘resource hub’ and ‘get involved’ pages

The first step to the digital prototype: Low Fidelity Wireframes

Increasing the detail: Moving to Mid-Fidelity Wireframes

Moving ever closer to the prototype: The High-Fidelity Wireframes

We have a problem. It’s not very accessible…

Accessibility tests for the current site
Testing of the high-fidelity. Top: Original Design. Bottom: Updated design

DELIVER: Creating and presenting the solution

The Prototype

Flow 1: Paul wants to share an article from the Racial Bias toolkit

Flow 2: Paul wants to get involved and become an Advocate

Flow 3: Paul finished training & wants to update his knowledge level

Want to give the clickable version a go?

Responsive Design: Looking good across different devices

The new We and AI Toolkit page across three viewports

Next Steps

What have I learnt?

UX Designer | UX Researcher | Coach